Tips and Tricks For Writing On Line

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My role is to ensure web content is optimized according to the specifications and style guidance laid out in government policies and directives. These policies are based on usability, findability and accessibility. Your blog echoes the guidance and web best practices that I implement on the daily. However, I disagree with one bullet point. Content creators should use bold text sparingly to emphasize particularly important words and phrases. If overused, it loses its effect, and the user will stop paying attention to your bolding as they scan the page. Perhaps elaborating on when and how to use bolding would be helpful.

I would extend the same argument for highlighted text. And in this case, depending on how you use it and why, it may be exclusionary to your users who are colour blind if the colour is meant to convey meaning. Usability testing demonstrates that people with cognitive disabilities like dyslexia have a hard time digesting italics because the slanted text seems to meld together.

Their use was common practice in print to make text stand out to emphasize from surrounding content. What about official titles and Latin terms, you say? Again, if the purpose of italics is to emphasize text, this is accomplished through the capitalization of principle words, which already distinguishes names and titles from the surrounding text. Italics should be reserved for print products only. Why exclude a portion of your audience from accessing your web content effectively?

One day, I might write a specific post about formatting text. Very helpful article. It narrows things down nicely and also helped me to realize that my article could use some trimming up. Thank you so much, I got a lot out of it. And I do agree that my notes from this will make a wonderful proofreading tool. We expand by adding examples, details, and quotes to make sure our article has substance , and then we edit to cut redundant words and sentences.

This was an excellent post. A large number of digital marketers will benefit from it as important aspects of content creation has been discussed in details. This article can be an efficient checklist for proofreading. I am day 1 brand new to the world of web writing,etc. After reading verbatim all the post from I am amazed at how simple you make this sound.

I am not sure what to specialize in at this infant stage, but I have one very important question…Can you suggest if and how I should proceed be it buying a course outline about copywriting or are the enough free websites willing to offer their knowledge and experience to beginners like me.

11 Smart Tips for Brilliant Writing - Copyblogger

Any advise and or guidance is gratefully appreciated, thank you! Doing a writing course may accelerate your learning, but only if you find the right course and tutor. You can learn a lot from studying good writing. I am a content writer too. Reading this article makes me feel I know nothing about content writing.

I will follow the steps shared in this article. Thanks so much Henneke. I am one of the lazy type people who just scan around. Excellent article. I am a newbie in website content writing and have been assigned such task. This article will definitely help. This article works to me as like a bible for new web content writer. I used to write thousands of word on my web page but could find any significant amount of visitors, after reading this article i have decided to wash my brain again and it works superb.


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Hi Henneke. I completely agree with the fact that reading a book and reading something on a web page is very different from each other. I am a content writer myself and few points mentioned here are sure to be helpful in my future work. Keep updating us!! Thank you!! I LOVE the metaphor about web readers being animals. The first site in my Google search for web writing was terrible. The points either addressed writing rules in general or claimed rules true of print writing but not of web writing.

But it inspired me to write! Yes, I agree with you that print reading might becoming more similar to web reading. As someone who is just beginning to look into writing for a website, I had to look up what SEO meant… would have been nice to have the acronym spelled out in the text unless it is and I missed it.

Very useful information Henneke. Thank you kindly for sharing. As a newby, this whole web content exercise is a bit overwhelming but your article offered amazing techniques and tips. Much appreciated!! Every point you mentioned is part of the big game of creating content that makes you stand out from the crowd. Great article! Working on a new informational site for a service industry my husband and i are starting locally.

Went through the whole article and I appreciated that you actually used your recommendations within the article itself. Thank you for the advice. One additional idea for this site could be making use of the width of the page I need to zoom out or scroll like crazy to scan the article. Thanks a lot Hanneke your advices are straight to point and a complete guide i was looking for.

It takes 9 months for a baby to be complete in a womb and ready for the outside atmosphere, with these 9 tips I feel ready to deliver that on my website. So… I am reading Guy kawasaki on enchantment because I know my website sucks. I Google enchantment and find your blog article on the subject. We have to make our writing work at both levels. Your website helped me a lot for writing good articles.

I liked each and every suggestions mentioned above. You got yet another reader. Thank you for sharing all of these tips, I agree that important points should be at the start so that the readers will capture it easily. We should be creative, but we should not forget that we also have to be direct to the point. Thanks for a very informative article. So easy to get carried away and write pages of text.

Time to de-clutter! I picked this article from about 10 I shortlisted from a Google search. Reading the article made me realise why I picked this one. Proves the concepts mentioned here. Hello Henneke, thanks for a very interesting article. How does this technique work with the text to image ratio and do search engines also like to be able to scan read? Text to image ration is tricky — it really depends on what a site is selling.


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  4. Search engines do pay more attention to text in headlines and subheads, so in that sense they try to mimic a human scanning a website. This is a very helpful article. We always scans for those keywords that may have relevance to what we are searching. And that websurfers tend to be lazier than their counterparts. Any good ideas? Very helpful resource. Working on some web copy re-write right now and this was just what I needed to guide me in the right direction! Write for scanners and lazy people. Funny but definitely true.

    Nowadays so many scanners around! Oh and the write the best one first?

    Hi Nancy Apple. Or Copyblogger Media. Let me know if you have some further questions? I agree with all you say Henneke. Thanks again. I think it was Blaise Pascal who said that. Maybe several people have said something similar? Nice…I agree with everything you have said how often do you read that in the comments section. A full-size website appears to be ok for full-size tablets source. For small screens like small tablets or mobiles the need to be concise and cut text is even stronger. Research suggest that comprehension of text is lower on mobiles than on desktops because of the lack of context you can see less text at once on a small screen.

    This means you have to use even shorter sentences and simpler words to get your message across. Hear hear! The only thing I wonder about is.. You just make sure people get your most important messages first. Awesome article Henneke!

    E2 IELTS Academic Writing Task 1 - Top Tips for 8+ with Jay!

    So the copy has to appeal to them. Follow proven templates for specific writing tasks, practice your skills, and get professional feedback so you become a confident business writer. Take on any writing project with gusto. Learn more about books and courses. I never saw myself as a writer, but in my early forties, I learned how to write and discovered the joy of writing. I worked hard on one, on my own time, and submitted it with photos. I rewrote the piece that night and resubmitted it the next day.

    The Features editor immediately accepted it. My mistake? I had submitted a piece of writing that was less than my best, and I knew it. I vowed to never do that again. The thought of being able to tell my younger self what I know now prompted me to ask 39 of the best authors, writing coaches , and publishing experts I know:. Because the story is not about an external plot-level change. The story is about an internal change — a change that the protagonist enters the story already needing to make. Establish a reading habit that matches roughly what you hope to write and publish.

    Make it as important as anything else you schedule in your day, and never allow busyness to crowd out the time you devote to consuming other good works. It raises your writerly IQ and ultimately lays the foundation for better literary citizenship and networking with other authors, editors, and agents. A non-reader is soon outed and left behind in this business.

    And you are. Start your email list as soon as you can. There is no greater book marketing kickstart than sending a new book launch email to your already raving fans. While getting a book and articles, and stories published is a great ego boost, the real meaning in writing comes from the words flowing out of your fingertips — and the sense of achievement in a finished project. You should never pay any attention to what your mother says about your writing, or what anyone who loves you says about your writing, because all those people are liars.


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    You should pay attention only to people who know what good writing is and who also know how to critique bad writing. Also be aware that many people who know how to critique bad writing would not recognize good writing if it stabbed them in the eye. This is tragic, but deal with it.

    You are looking for somebody who has both of these skills , and those people are rare. It hurts too much. A little critique goes a long way. You most especially need to do this after getting critiqued. Find a book that explains in clear words how to do right what you are doing wrong. When you finish the book, you will again believe in yourself enough to go back to step 1 and write a bunch more.

    Writing is more about the journey than the destination. Writing is. Just enjoy where you are right now. I spent years writing short stories and trying to get my sentences just right. Instead, I stuffed my drafts in a drawer. The more time you spend writing, reading, and learning to be a better writer, the better things will go for you. Our job as writers is to make more sense of the world, to paraphrase Anne Lamott and E. White and a million other writers. So make each sentence and every word in that sentence earn its keep: Is this sentence indulgent?

    Or does it help the reader?

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    Does it explain, elucidate, or elevate the truth? A writer is someone who writes, and the only path to improving your craft and finding both satisfaction and success in your writing is to keep doing it. With them, you will write with greater ease, break through blocks more easily, and have the stamina to write consistently and from your heart. You need to stop trying to publish your terrible manuscript and spend time learning the craft.

    Take advice. Be teachable. But then you tried, and you discovered you CAN learn. If you get out and starting practicing now , then your path will be that much smoother. Start by joining the writers groups and getting to know others in the community. I would tell my younger self to listen to the wise elders who told me that I could make a career in the writing world.

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    10 Writing Tips & Tricks To Improve Your Online Accuracy

    I recently launched a book coaching company, and we inspire writers to believe they can actually do it, and help them take the steps toward making their dreams a reality. These are seeds being sown into your soul. Soak up everything. All great storytelling begins in childhood. For, if one cannot tell what passed for good in the past, one cannot tell what passes for good now. Fulfilling the calling is about reaching readers with an excellent story that entertains, inspires, and encourages. Writing is about putting reader needs first, which means constantly educating myself in the craft, social media, and the publishing industry.

    You have to stop writing sometimes to have a life that will fuel your writing. Other avocations can scratch a different creative itch and fuel your writing as well. Fast writing might be sloppy writing, but it ends with a result that can be cleaned up and rewritten as many times as necessary. Go at your own pace, but go! Anyone can string words together, but imbuing those words with the power to touch a heart and change a life — that takes work, talent, and skill.

    And perseverance. Most of all, perseverance. Yes, writing is a solitary act, performed in isolation. The grouchiest curmudgeons make the best editors; praise feels good, but only criticism helps me improve. Instead, explore the questions that rise within your soul that will lead you to a more meaningful writing path, one of integrity and passion for the truth that is uniquely yours as a child of God. When you sit down to write, assume you know nothing. Become curious. Your mission is not to tell readers who they are and what they should believe; your mission is to ask the important questions and give readers the opportunity to explore those for themselves.

    In the creative process, the heart of the storyteller takes priority over everything else including formulas, word count, social media, and productivity. Allow God to awaken your own hearts before you ask your art to stir the hearts of others. That will infuse your stories with an eternal spark that transcends you and transforms others. Blog , share on YouTube, participate in social media, or even have an email newsletter list. Start building your tribe years before writing the first book proposal. Your unique story will draw your tribe to you.

    The more your readers feel they are part of your story the more likely they are to share with others. The journey to becoming a writer can be daunting. Step out of your comfort zone and stretch yourself. New challenges will grow you as a author and take you farther than you imagined possible. Saying Yes might be the first step in mastering a difficult area of the craft, expanding your writing options, meeting other authors who will be integral to your growth, becoming an international speaker, or selling way more books than you ever thought possible.

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    Instead, consider what it might offer. Will it teach you a worthwhile skill, give you a chance to try something new, or require you to do something that makes you nervous? If so, it might be a good idea after all. Numerous books tell how to plot and structure a story ; however, these can end up derailing the story.

    Fear will always drive you back to an outline. Part of the artistic process is learning to channel that fear into creativity and not confine yourself because of it.

    11 Smart Tips for Brilliant Writing

    Rather than aiming at recognition, they chase understanding. They lean into the struggle, learn to marvel at the untangling of complexities and the transcendence of unforgettable stories. Writing holds the power to transform you and the way you see the world in a way few other human experiences can. This is the real reward, the one that lasts long after the lights go out. They simply will not sustain you the way discipline will. No young writer should be spoken to with the least amount of stern admonition, but rather with enormous encouragement and support.

    Write daily. But not just for productivity. Rather, publish regularly — fine-tuning what you want to say to the world and how to say it. Therefore, write. In journals. In letters. On the grocery list taped to your refrigerator. Write something down. Even better?